How did you celebrate World Gin Day? At Blue Mountains Gin Company we marked the event – held on 12 June – by inviting a group of young gin lovers to try our new drinks around a warming log fire at Katoomba.
We’re pleased to report that they joined in with enthusiasm and gave our Mountain Devil gins the thumbs-up. Their enjoyment was recorded on video and we hope to share some of this content soon via social channels.
World Gin Day – held annually on the second Saturday in June – is a celebration of all things gin-related. If you’re a gin lover, you may already know all about it. If not, you’ll no doubt be delighted to learn about this fast-growing highlight on the spirits drinks calendar.
The aim of World Gin Day, according to the event’s website, is to encourage people all around the world to raise a glass to ‘that brilliant spirit that is gin’.
‘Whether it’s in a cocktail, a G&T or neat as part of a tasting, let’s celebrate this wonderful juniper-laced spirit in all of its glory’, the site suggests.
Originating as a gathering of a few gin-loving friends in Birmingham, UK, in 2009, World Gin Day has grown dramatically, in line with vast expansion of the international gin industry.
Now inspiring gin-related happenings in over 30 countries, World Gin Day is connecting with more than 200 million people on social channels.
The event’s popularity this year inspired some great events, including a ‘rare gin & dinner evening’ at the Edinburgh School of Food and Wine, in Scotland.
This offering included sampling of five Scottish gins, with talks about each and a dinner in which the courses complemented the gins.
Meantime at Richmond in Melbourne, the good people at Brogan’s Way distillery had to defer a planned World Gin Day event because of Covid restrictions.
Their sold-out ‘bottomless G&T’ extravaganza is now scheduled to happen on 21 August. No doubt the delay won’t dampen the festivities because a G&T is always great, whether or not it happens to be World Gin Day.
